RFG Advisory Receives Growth Investment from Long Ridge

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August 2, 2023

Long Ridge is pleased to announce that it led a significant growth capital investment in RFG Advisory, an innovative and fast-growing platform for independent financial advisors.

RFG offers a turn-key integrated platform that provides independent advisors the tools and resources they need to manage and grow their practices, including cutting-edge technology, institutional-caliber investment management, marketing, compliance, business consulting and operational support. Focused on amplifying independence, advisors who affiliate with RFG Advisory maintain all the equity in their business while accessing a full suite of services to streamline their daily workflows, allowing them to spend significantly more time with clients and prospects. RFG has over $4 billion in assets under management and more than 100 advisors nationwide.

Our investment in RFG arose from our long-standing thesis on the shift to independence in the wealth management space, with financial advisors increasingly seeking greater autonomy and looking for platforms that can enable accelerated growth. We were particularly drawn to RFG’s best-in-class advisor value proposition, growth-oriented culture, and dynamic leadership team, and we expect to leverage our prior experience in the wealth management industry to augment the company’s growth strategy.

RFG will use this growth investment to enhance critical components of the platform, invest in go-to-market capabilities, and further build out the company’s executive team.

We are excited to partner with Bobby White (CEO), Shannon Spotswood (President), Rick Wedell (Chief Investment Officer) and the entire RFG team as the Company enters the next phase of its growth. In conjunction with our investment, Andrew Cedar and Doug Nelson will join the Board of Managers.

Read the press release here.

About RFG Advisory

RFG Advisory is an innovator in the wealth management industry. Passionately committed to serving independent financial advisors and their clients, RFG Advisory delivers a turn-key integrated platform that provides advisors all the tools and resources they need to be the CEO of their practice, not the COO, including turn-key technology, institutional-caliber investment management, marketing, compliance, business consulting and operational support. Focused on amplifying independence, advisors who affiliate with RFG Advisory maintain all the equity in their business and pay a basis point fee for access to RFG’s investment and technology platform. Additionally, through RFG Capital, the firm buys stakes in advisor practices to facilitate succession planning and provides loans to advisors to enable the move to full independence. For more information, visit: rfgadvisory.com.